Many small companies want to take their business to the next level and for some this means expanding their markets outside the United States. When they do what is good for America and small businesses, but only if they succeed. You see bringing the fixed reimbursement trade deficit and the world wins.
Of course, there is much more to it than that, but globally, it helps the flow of money. If you have time and desire to market your products or services abroad, thenPerhaps you might have interest to read a few books to get an idea of what you are dealing with and how you can go about it. If I may, I recommend the following books to help you think about how it works:
"International Marketing" by Philip R. Cateora – 1987.
This book will help the businessman to "understand the uncontrollable variables in international markets and domestic marketing and is very well summarized and brief history of international trade. A merchant must have an understanding of the barriers, trade relations, taxation, IMF and how trade agreements such as GATT, NAFTA, CAFTA work, then you can look at the strategies of entering various foreign markets. In this book there are chapters to help you learn more about:
Licenses, franchises, joint ventures, consortia
Manufacturing, subcontracting, labor, contract management
The dynamics of culture, politics, and risk
> International legal issues.
Geography barriers, transport, energy, resources, lifestyle
Commercial areas, Unions
Complexities of the market
Developing markets, market behavior
Researching Global Markets
Consumer Markets
International advertising and promotions. Limitations on the language to communicate your strengths,
Personnel management.
Pricing for international markets
Logistics
Financial Requirements
Controlling globalmarketing operations.
Next, I recommend you read some books on specific countries and how you do business there, because you must understand the culture and system. Let me start by recommending a book on South Korea which is very good and then think about where you want to do business and buy a book for each country what is written similarly:
"Korean Etiquette & Ethics in Business by Boye De Mente – 1990.
The subtitlethat goes with this book is: "A penetrating analysis of morality and values that shape the Korean business personality" and the author that means. One of the most interesting book about this experience Korean Business Etiquette and the introduction is a mention of the word "Hahn" is a psychic force to perform superhuman feats to overcome their terrible legacy past, as you read the book or study up on history Korean people, you understand more. The authorsaid he had no knowledge of any other word in any language, as "Hahn" and most of the culture was influenced by Buddhism, Confucianism and Shamanism.South Korea was once a colony of Japan Before the Second World War, an economic wasteland.
This book helps the reader understand the history of Korea. Ethics in South Korea are very visible and are of the highest standards, most Westerners are very impressed by that. The Korean businessmen impeccable dress and some jokingly suggestthat all Korean men are born in three-piece suit.
In the 1400s the culture was a class system, the Great Code Administration with Yangban – Scholars; Muban – The military Joong-in – professionals; Sang-min – fishermen, artists, farmers who were former soldiers and it serves some Insight as to how the culture operates today. Recently, North Korea and South Korea have been separated and we know about this from United States Story of the Korean War. Koreans do not like being comparedJapanese, in fact, they may point you to the fact that many customs in Japan came from Korea.
More regulation is huge in South Korea and hurts small businesses. The government inspectors were even called to check and see if the hotel employees have been trained to bow properly. National interests have priority over private commercial interests. It is incredible "paperwork" a joint venture with a U.S. pharmaceutical company has requested 312 documentsto be filed. Bureaucracies are key:
Bureau of Customs and Tariffs
Economic Cooperation Bureau
Finance Office
International Finance Bureau
Planning and Management Office
Securities and Insurance Bureau
Tax office
Bureau of Treasury
The legal basis in South Korea is somewhat based on a set of German laws, far less accommodating than the United States. Branches in South Korea also must deposit funds operating in theBank of Korea. Most of all the news is presented with a strict nationalist bias.
Many business law in South Korea are consistent with U.S. laws such as copyright, trademark, employment, labeling, same types of structures of the legal business. No, they are not identical, but just the same basic premises. Bigger companies have more problems in Korea, that small, there are case studies of mistakes huge American Business in South Korea, including those with Chrysler MotorSociety, you can learn more about how to deal with the American Chamber of Commerce – AmCham yonder.
Flexible accounting practices are common with companies owned by the government to avoid showing losses at quarter end. With joint ventures – the main goal of foreign partners is to make profits and the South Korean society, it is to retain earnings in the country, thus conflicts arise, says the author. Tariff barriers are completely in forced "cons" imports andis good to know from the start.
All companies wishing to do business in all countries need to learn the ropes and be very careful who you listen, and remember that laws, culture and customs very country to country, so it is incredible opportunity for real issues at stake and when you make mistakes.
